SaltyLama
Brand Identity Design
- Summary
SaltyLama is an emerging online store in Europe that offers sustainable goods to environmentally conscious consumers. As a new player in the eco-retail space, the brand needed a distinctive identity that would not only capture attention but also reflect its values of sustainability, trust, and community.
We were commissioned to create a full brand identity that would set SaltyLama apart in a competitive market while staying true to its mission of building a better, greener future.
- Brand Strategy
- Logo Design
- Visual Identity
- Collateral Design
In a growing marketplace filled with eco-friendly brands, SaltyLama needed a visual identity that could:
Resonate with sustainability-conscious audiences across Europe
Clearly communicate its eco values and ethical focus
Feel approachable and trustworthy, not overly corporate or generic
Create a memorable presence both online and in packaging
We developed a brand identity rooted in nature, warmth, and clarity, designed to foster an immediate connection with SaltyLama’s target audience. The focus was on creating a visual system that felt both organic and distinctive.
Key creative elements included:
Logo Design: A semi-abstract llama head integrated with leaf motifs, symbolising both the brand name and its commitment to nature
Colour Palette: Inspired by lush greenery and earthy soils, the tones reflect environmental care and natural beauty
Visual Style: Friendly and approachable, with soft forms and grounded aesthetics to promote brand trust and emotional appeal
Typography: Clean and accessible fonts to enhance readability while maintaining a modern feel
The final identity positions SaltyLama as a friendly, conscious, and modern brand in the sustainable retail space. It delivers:
A unique and memorable logo that ties together nature and brand character
A cohesive visual language that enhances brand storytelling across digital platforms
Colours and symbols that reinforce eco-conscious values at every touchpoint
A warm and inviting look that builds consumer trust and loyalty
The result is a brand identity that not only stands out but authentically represents SaltyLama’s mission to lead with purpose in the sustainable economy.
